A leading U.S.-based mortgage lending company wanted to augment its mortgage origination business during times of favorable consumer interest rates—by increasing loan origination volume by two to three times—without affecting its operating costs.  In addition, the sales and marketing team receives millions of potential sales leads each year that they must follow-up with to determine how they can best meet each potential customer’s needs.

To automate these manual processes in-house would require a significant investment and great technical expertise, so the mortgage company engaged our team to intelligently automate its processes and build a workforce for the future while minimizing its capital investment and lead time.

Our team came up with a solution that helped the Mortgage company sales and marketing division to infuse AI and machine learning into the lead-qualification process, creating a more intelligent and efficient method for identifying customers who might purchase our products. 

The solution used BeyondCore analytic engine for the AI and machine learning into the lead-qualification process which allowed the sales and marketing team to more efficiently address customers’ needs.  It has also quadrupled their sales effectiveness and created an environment of optimized operations and empowered sales agents that helps drive their digital transformation.

With a successful roll-out of the solution, the Mortgage company can now analyze if people in a certain demographic contact them and are pre-qualified, they are highly likely to move forward with financing within the next 90 days.  In other words, AI can identify behavioral patterns and trends that allow the lender to better serve potential clients.